The Progression of mankind has caused the regression of the planet.

-How we’re paying the price of our own planet in order to allow humankind to advance. 

“The ideal of progress can be defined as, “the assumption that a pattern of change exists in the history of mankind … [and] that it consists of irreversible changes in one direction only, and that this direction is towards improvement” (Sidney Pollard, 1969).”

Over the past 50 years, mother earth has seen some remarkable progressions in technology and science. The launch of Apollo 8 in 1968, the Canon Pocketronic Calculator in 1970 and the first mobile phone in 1973, to name a few. But what cost has this had on our planet? There’s also been progression in manufacturing as consumerism is thriving and continues to double and triple. Humankind has become greedy with its progression and has figured how to create not only better products but at a cheaper price and as a result more is being sold. While on the outset, it might look like humans have gotten better and quicker at producing products and consistently advancing them, have they really? Have we progressed at all when this whole time, the price we’ve been paying has been our very own planet? What really is the point in all of this, when it’s resulting in the extinction of species of whom we’re meant to be sharing this planet with and eventually the complete destruction of the planet itself. In terms of mother earth, it’s arguable to say that we have actually been moving backwards this whole time and not forward at all. 

A study carried out by Climate Dynamic’shas made the discovery that humans are to blame for almost all of the global warming since the mid 20thcentury. The result is not unlike similar previous ones carried out beforehand. In this study, they took away the known natural influences from the observed global surface temperature record, leaving behind the human caused global warming signal. [i]

A sustainable system is one which is changing at a slow rate. Let’s look at the food chain for instance. Sunlight, moisture and nutrients from the earth feed plants, plants then feed insects and herbivores which feed certain animals. The animals process the food and then feed the soil and the cycle starts again. Humans need to mirror a similar process in order to achieve sustainable development. Unfortunately, this is not the approach humans have taken thus far, which has resulted in serious environmental damage. Spikes in consumerism has resulted in humans overusing natural resources and causing pollution. 

Engineers will usually design a product to make a profit. In order to achieve sustainable development, they should be designing products in a way which minimises the impact it has on the environment so that they both meet the requirements of the environment and the customer. [ii]

“The ideal of progress can be defined as, “the assumption that a pattern of change exists in the history of mankind … [and] that it consists of irreversible changes in one direction only, and that this direction is towards improvement” (Sidney Pollard, 1969).” 

At a glance it might seem that humankind has successfully changed and developed over time with many improvements being made but you have to wonder if they’re really improvements if the cost for them is a piece of our planet at a time. Is what we are sacrificing for these developments in technology worth what we’re paying? Let’s look at Apple for example. 

Apple reported 74.8 million iPhones were sold in the first quarter of 2016 and here’s where a lot of the problem lies, many of these phones were sold as replacement for the older version. Many phone contracts will incorporate upgrades to new models. So, where do the old phones go? The old phones become Electronic waste, or as it’s more commonly known as, E-Waste.  E-waste incapsulates all electronic waste which have passed their cell by date. E-waste is worst for the environment than normal waste as it often contains chemicals such as mercury, lead and arsenic which are harmful to the environment. When they are not disposed of in the correct way, the harmful chemicals can leach into ground water and also, people scavenging for metals may come into contact with them. 

mobile phone waste
e-waste

                                                                         Think about it, how many phones have you dumped

In a nutshell, the progression of Apple and the new and ever evolving iPhone’s which are released and sold in their millions are a prime example of how progression in technology can cause major regression to the environment in the background. Not to mention that, on the outset, iPhones actually seem to not cause much environmental damage. According to Apple77% of the greenhouse emissions they produce is from the manufacturing process. As little as 17% comes from usage of the phone. They also guarantee that 100% of the data centres are running on renewable energy. So, when you are using Siri, iMessage and iCloud features, you are generating zero impact on our changing climate.[iii]Discovering this, you might be convinced that purchasing an iPhone is almost the best option in ensuring your mobile phone purchase is not hurting the environment but considering the high turnover of iPhones, you can think again. In addition to this, Apple creates software updates which are not compatible with older models making it impossible to not upgrade.

A picture containing handwear, sky, clothing, outdoor

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                                                                                            Mother earths health is in our hands.

Terrifyingly, an authoritative new study has shown that humans have destroyed a tenth of the Earth’s remaining wilderness in the last 25 years. Unsurprisingly, if this continues, we will have none left in a century. Because of humans, an area which is twice the size of Alaska has been destroyed since 1993. Experts have described this as shockingly bad. [iv]In 2019, a landmark UNreport has revealed the devastating impact on the natural world caused by humanity, specifically in biodiversity and nature and across the seas and sky. [v]

The UN’s Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES)in totally was a 1,800 page studycarried out by 145 scientists and contained 15,000 source materials. The chair of the IPBES, Robert Watson unveiled that the report had one very simple message: “The health of ecosystems on which we and all other species depend is deteriorating more rapidly than ever.” [vi]

He went on to speak about how we are destroying our food security, economies, livelihoods, quality of life and health worldwide. This destruction being on account of consumption and pollution which were the primary causes. 

The consequences of this are somewhat disturbing. Disturbing in a sense that we are cumulatively doing this to our planet with decisions we make through consumer greed every single day. 

The first of those consequences is the complete lack of compassion and consideration for the species that we share this planet with as the actions of humankind cause mass extinction. Currently, up to one million animal and plant species are at risk. Many of these species are at risk of going extinct within decades. In regards medicine, nature has a massive part in providing humans with medicines and energy. Four billion people are reliant on natural medicine. Without the resources to make their medicine, there will be catastrophic consequences.  

Along with this, sources of food are at risk. 75% of food crops globally including fruits, vegetables, cocoa and coffee totally rely on pollination caused by animals and as a result, there’s the risk of declining insect populations. 

Increases in consumerism have also seen over deforestation and overfishing in our seas. 

Crop production has surged by 300 percent over the last 50 years and raw timber harvest rose by almost 50 percent. This has resulted in earth now having less than 70 percent of forest it had before the Industrial Revolution. 

The director of science for the World Wildlife Foundation said that the results of the study, “paint a terrifying picture of a broken world”.He went on to say, “In short, we are destroying our own home.”Forever increasing consumerism and humankind greed is coming at a cost of our fellow species and the very planet we live on and air we breathe. It’s also a result of a complete lack of regard for cultures who rely on natural medicines. 

As consumption continues to increase, so does the amount of waste. Over the last thirty years, pollution caused by plastic has what can only be described as sky rocket. In addition to this, toxic fertilisers used to compensate the increasing consumerism have doubled in the last thirteen years. These fertilisers threaten to poison entire ecosystems and destroy soil’s carbon-absorption rates. 

300-400 million tonnes of toxic sludge, solvents, heavy metals and other wastes from industrial sources are annually left in the world’s waterways. In addition to this fertiliser run off is producing more than 400 ocean “dead zones”. A dead zone is exactly how it sounds. It’s places where no life can exist, so while killing whatever plant and ocean life was there, nothing else will ever be able to live there. 

Sandra Diaz emphasises how human beings need to change the way we think. We need to change what we consider to be a good life. A good life and progression in technology like having the new iPhone are not things that provide us with a good life. It might momentarily but is the price of destruction for our planet and health for our future generations worth it? Is destruction of our planet and our home worth it? Is soiling the air you breath worth it? The answer to all of the questions is a given but old habits die hard and in order for actual change to happen, big changes need to be made. 

The UN has called for an increase in internationally consistent taxation and a halt to be put on all subsidies which are adding to incentivising environmental degradation and exploitation of resources. 

A spokesperson from the UN finished on a very powerful statement, “We are the first generation to truly understand what we are doing to our world and the last who can do anything about it.” How could you not feel responsible to live sustainably and spread awareness knowing you are part of the generation who the responsibility to do so has fallen on. 

But all is not lost. As a generation, we do seem to be becoming more and more aware of what’s going on in the world and the damage that we have caused and are causing. 

It is important not to dismiss attempts to develop sustainably. In 1987, the term ‘sustainable development’ which in translation means meeting present needs without having to compromise future generations in meeting their needs. [vii]

The Sustainable Development Goalsis part of the UN’s development agenda for post 2015 and has given humanity some hope. An actual plan to undo our wrongs and bring mother nature back to full health. This recovery plan is looking at ending poverty and is universal. [viii]  The plan has identified nineteen total “focus areas”. The nineteen areas cover a broad range of topics and of course industrialisation and sustainable consumption. It’s undeniable how much awareness there is out there today. Even the term “#sustainablequeen” has trended. It can be unclear if some people are living sustainably now to live up to a fashion trend or actually care about our planet but for whatever reason their doing it, long may it continue… or who knows what mother earths fate may be and subsequently our future generations to come. For you excessive online shoppers, have you ever considered depopor ebay? You might not know this, but you can find designer clothes for a fraction of the price tag! And I’m not just talking about your wallet. 

Combining FilMic Pro and KineMaster

You might be shocked to learned that a lot of the news reports you see on RTE and the BBC are done through mobile. Apps FilMic Pro and Kinemaster are the best friends of any mobile journalist and are so easy to use and fun!

Here’s my advise on how to create a stunning end video combing these apps.

Battery Battery Battery!!!

It cannot be said enough, they drain your battery so my advise is to charge your phone until the very last second and then have one or two power banks with you. If you plan on filming all day, you will most likely need two power banks. You have to also remember that you need your screen brightness up high in order get a good representation of what the finished piece will look like and making your settings. As the lighting changes, you will need to make adjustments so setting your settings and then lowering your screen brightness isn’t an option I’m afraid. Unless of course, your brightness is ensured to stay the exact same at all times during filming but even then, you’re stepping into risky business.

Knowledge is Power.

It sounds simple but ensure you know the full app capabilities before filming. they are simply to use but there are some great hacks for smoother shooting that might not be obvious to a new user. Here is a couple of videos I suggest you watch to get to know your apps.

Practise Makes Perfect!

The more you use the apps, the easier they will be to use and the more familiar you will be with them, the quicker you’ll be able to get your desired shots. Here’s a video I made combining both apps! Let me know your thoughts, good or bad! Feedback is key.

Mobile Journalism

What’s really cool about the course is the fact that you are taught how to successfully record content using just your mobile phone. Here’s the first assignment I delivered for MOJO (Mobile Journalism).

Click here to view it!

Mobile journalism
MOJO

Framing

The entire shot was also very fresh as a whole. The dewy grass, the bright morning sun showing the bamboo plants bright green leaves and the freshly painted white house almost sparkling. Given the colours, I knew that it would be a good opportunity to display my ability in mastering the necessary tools of FilMic Pro in completing the assignment. 

Camera Focus

In the clip, you’ll see that the bamboo leaves are all visible. I placed the focus at the top of the plant and played around with it until I was satisfied that the leaves were in the best possible focus setting to display them individually floating in the breeze. 

Colour Correction/Lighting 

The colour correction was tricky to get correct. The reason being, with the strength of the morning sun illuminating the house, I was conscious of the colour correction or white balance being incorrectly set. After playing around with both settings, I believe that the frame looked true to the real setting and I hope this is reflected in the finished piece. 

In conclusion, the overall subject of this video is tranquillity. In order to obtain the shot, it was actually spontaneous. I had originally recorded something else for this assignment but seen an opportunity to create something better on Sunday and went for it.

‘Media ethical frameworks need to temper Kant’s approach with that of Bentham.’

Throughout this essay, I am going to discuss what ethics is according to Immanuel Kant and Jeremy Bentham. While dissecting what ethics is to both philosophers, I will also critique their belief systems and explore how they work in conjunction with each other in providing balance in an ethical way of life. Lastly, I will be discussing how their theories apply to journalism today. 

Immanuel Kant based his ethics around a set of rules that as human beings we know to be right from wrong. For example, lying is wrong so we should never lie to anyone no matter the consequence. To explain, Kant would argue that you should even tell the truth if a serial killer came to your house and asked you, where all of your knives were. Kant would argue that although your gut instinct is to lie to him, you should tell the truth. His reasoning is for situations such as the following, a family member may have over heard your discussion with the man and hid all of the knives. By you telling the truth, the serial killer would go to where they are kept only to discover they are not there. If you lied and the serial killer went elsewhere only to find their new location and as a result, killed several people, you are now partially responsible. Kant’s theory is known as categorical imperatives and they are commands you must follow regardless of your desires. “Moral obligations are derived from pure reason”(Kant, 1785). Kant believed that there was no exception to this rule. Also, to clarify, even if the serial killer entered your house and found the knives after you told him the truth, this would still be morally correct on your part. You never lied and the blood is not on your hands. 

Bentham on the other hand had a very different view on what it meant to live ethically and to display morality. Bentham believed that in order to make a moral decision, we need to solely look at the potential outcome. Looking back at the example of the serial killer, unlike Kant, Bentham would tell us to lie to the serial killer. 

Going by today’s standards on what it means to live ethically, Bentham might seem like his belief system of ethics would be a better one to live by. That is, until we look into it further. Bentham solely looked at the outcome of the decision and not what it meant to get there. To explain further, he determined what was right from wrong by looking at what decision would provide happiness to the greater number of people. For example, if mocking someone to the point of bringing them to tears, brought happiness to 3 people who were sad, then this would be perfectly acceptable as the result would mean that one person is now sad instead of three. This principle is known as utilitarianism. Utilitarian’s would argue that where morality is concerned, that everyone is equal. We should always base our decisions on what will bring the most amount of pleasure to the most amount of people, even if that means providing ourselves with less pleasure. Look at it like this, it’s your birthday and your friends allow you to choose the place to spend it. You want to go to Kerry for the weekend but you know that some of your friends were just there. Instead of choosing Kerry, you choose a different county that no one has been to yet but that you think everyone will love. As a utilitarian, you would sacrifice your top choice being Kerry to ensure that you provide your friends with the most amount of pleasure possible. 

Kant and Bentham’s principle were not dissimilar though. Kant came up with the Universalizability principle which in a nutshell teaches us that when making decisions, we should make them with a mindset that the decision could become universal law. Look at it like this, you’re starving and have left your wallet at home. You see that in your nearest corner shop, the shop assistant has had to step out because of an emergency leaving the shop unattended. You know that you could steal and not get caught. 

Kant said that, moral actions cannot bring about contradictions. By stealing you are approving this behavior to be universally okay which means someone else could steal the food from you and then someone from them and no one would ever get to eat.

Utilitarian’s agree that a moral theory should apply equally to everyone. Their decision making process came down to the prime desire to seek pleasure over pain.

Let’s say that you stubbled across a serial killer about to kill a group of ten people. He offers you the chance to kill one out of the ten and he will let the remaining nine go free. But, if you say no, he will kill all ten. A Kantian would say no and argue that it is not your responsibility to get blood on your hands but a Utilitarian would argue that you had the responsibility to kill one individual because by saying no, you effectively have the blood of nine more people than you could have. 

Utilitarianism has many holes in it. Firstly, how do we measure happiness? What do we use to measure happiness with and against what standards? It is impossible to measure happiness so how can one deem what takes priority over another. Going back to the example of ridiculing one individual to end three people’s sadness. No one can say that the sadness you have now inflicted onto the individual isn’t as great as what the three people were previously feeling. Kant would argue that the end never justifies the means going back to duty based ethics. Looking at his theory of deontology, you would not mock the individual in the first place because mocking someone bringing them sadness is wrong even if it makes three other people happy. In this case, I think that Kant’s principle is correct. The world would not be a very nice place if we were constantly worried about our happiness being tampered with in order to please others. 

Now let’s look at how Bentham and Kant’s theories are relevant to journalism. All over the world, journalists have established codes of conduct expressing their key objectives. All codes share the following three items in common: accuracy, fairness and protection of confidentiality. As a journalist, you may be the only person to witness an event which you may be later communicating through the media. The fairness or accuracy of how you communicate the story may be challenged. Through your commitment to the code of conduct to abide by the teachings and guidelines laid out, means support from your fellow members when you are faced with such challenges. Kant and many others believed that the whole system of ethics depends on this individual commitment to duty. 

The production of media is collective. The final piece would have filtered through several different departments and have passed set standards before being released. Pieces that do not meet standards, simply won’t.

Through progression in Kant’s concept of the categorical imperative, Lawrence Kohlberg’s (1958) developments found three basic levels of moral concern. The final stage, being post conventional morality is what has set the standard for journalism in protecting the identity of a confidential informant. To explain, the rules set out by the law might require us to expose the identity of an individual. However, it is of our duty to keep their identity unknown for the sake of both the informant and our fellow journalists and everyone else effected. If we were to abide by the law and forfeit their identity, future informants will not come forward as there would be no guarantee that their identity would remain anonymous. As a journalist, it is important that we always abide by this rule, no matter the consequence. 

In conclusion, what I mainly took from both philosophers teachings is as follows; looking back at Bentham’s principle of utilitarianism, this teaches us that we must always make the decision that is best for everyone and not just ourselves, no matter the consequence. We must look at the outcome and not what it takes to get there. As a journalist, even if this meant going to prison! Kant’s principle of deontology has taught us that we must communicate the story truthfully and fairly through the media. Our codes of conduct can confirm that the members have agreed to work towards acting in such a way that can give everyone confidence that what we are producing is the truth and was not obtained in an ethical manner, going against rules outlined in the code of conduct. Evidence of both Kant’s and Bentham’s principles on what it means to live ethically can be seen in NUJ’s code of conduct today.            

 

 

 

Product Photography

I got into product photography throughout my career In Havana Skin Clinic. They launched a dermaroller product called the Image A.D.S and it was my job to set up the Instagram account and engage an audience. With what felt like a huge responsibility at the time, I felt the pressure to get some stunning shots so I got creative. Here’s a few of the pictures I got:

Dermaroller Glass Sleek Shot
Dermaroller Artsy Shot

How to wrap your head around Kant & Bentham

Learning about the teachings of Kant and Bentham was not something I thought I would be interested in but once I listened to a few podcasts, which I highly suggest anyone does before trying to write an essay on either of them, I actually enjoyed piecing my essay together on:

‘Media ethical frameworks need to temper Kant’s approach with that of Bentham.’

Many of my classmates struggled with the essay but I didn’t, for the simple reason that I listened to hours of content explaining the teachings of Kant and Bentham before starting. It’s quite simple, how can you possible write an essay on something without understanding it? The answer is you can’t.

Here’s my suggested list of YouTube videos and podcasts to listen to before tacking an essay on Kant & Bentham.

Podcasts

  • Loyal Books – 01 – The Critique of Pure Reason
  • Drunken Philosophy #278 Immanuel Kant Part 2: The Critique
  • In Our Time – Utilitarianism

YouTube

From on Camera to Behind the Camera…. Hopefully

At my time in Havana Skin Clinic, I built relationships through Irish and English Influencers in promoting our products and services in Ireland. With our Irish influencers, we documented their experiences in our clinics and their transformation from the start of the treatment to the end. Through our contra collations, we also made a lot of videos purely promoting the influencers brands and as a result I interviewed a lot of them.

Before conducting the interview, I would make a plan with the interviewee on exactly how the video would go and what points would be emphasised and shots to achieve. Because of this, I became interested in Video Editing and will be doing this module in the second part of semester 2.

For now, here’s an interview I conducted with Miss Bikini Ireland, Jeni Assandey:

A Life Without Love: Body Dysmorphia

If you’re interested in getting into Radio Production like me, then you’ll love the radio module not only for the obvious reason of being what it says on the tin but also for how thorough and in-depth the lectures are.

We were given a solid of both theory and practical delivered by 3 lecturers who accumulatively have worked in the industry for over 50 years. It was with this knowledge that I successfully produced a documentary on body dysmorphia specifically exploring eating disorders. I spoke about my own struggle and interviewed a communications officer from body why’s and a recovery of anorexia.

It also explores the influence of social media on people suffering with an eating disorder, which I felt was an important thing to investigate given how much active we are in todays society.

Check out the finished piece by clicking here!

Living Breathing Barbie Dolls

Here’s a piece I wrote which brought together what I learned from working in the beauty aesthetic industry and what I learned in my master’s on feature writing in order to ensure it was an interesting read…

Has our make believe become our reality? ….

“Unbelievable to think that she was just 21 years of age. If Vicky is representative of what is to be an average 21 year old in the near future or worst, currently, the future is scary and is most certainly not something that everyone will be able to keep up with.”

Achieving perfection seems to be what’s trendy in 2019. While scrolling through Instagram, I can’t help but notice the resemblance between these so called “Instagram model’s” and the plastic dolls we played make believe with as children. The resemblance is so uncanny, it brings me to the question, “Has our childhood make believe become our reality?” 

Increases in the popularity of cosmetic procedures have resulted in the most followed faces on Instagram looking not too dissimilar. 

Individuality and natural features are becoming a thing of the past as skin clinics all over the country are latching onto peoples desires to follow suite and achieve perfection, through discount packages. 

Cosmetic surgery is no longer just an option for celebrities and while its popularity rises, so does the number of outlets to find it, thus its price tag continues to plummet. As it’s price plummets, so does the average age of people who indulge in such procedures. One of the most popular places to undergo cosmetic surgery is leading skin and laser clinic Therapie. There, packages for a new face start at €325 euro and finish at €999. Packages like this make it easier for beginners to start their cosmetic journey, especially for younger people.                                                                     

But how did norms in cosmetic procedures move from just being apparent in celebrity world to the lives of everyday people? Looking at the iconic Bratz doll launched in 2001 with long luscious hair, the perfect hourglass figure and big luscious lips to match. Bratz were targeted at 8 to 12-year old’s making their first consumers to be in theory between the ages of 26 and 30 today. Along with Barbie dolls, Bratz are just another example of what our generation were playing with while make believing in what adult life would entail. 

Arguably, playing with Barbie and Bratz dolls could be giving young girls the impression that having this unhealthy and almost impossible figure to achieve is telling them that they themselves will be more valuable by doing so. If the Barbie doll was a real person, she would be 5’9” in height, weigh 120 pounds. The author of the book “Ken and Barbie at Life Size”, Kevin Norton states that only 1 in 100,000 

women match the Barbie body image. Considering that Barbie’s body type is almost impossible to achieve naturally and is on no means representative of what real women look like, it’s not hard to see how it could cause a negative effect on the mind of a young girl. 

While playing with the iconic doll can seem harmless, this is the time when dreams and aspirations of a future life are being formed. So, if while envisaging your future life, you’re doing so with a doll to symbolize you that is the furthest thing away from what you could ever look like, this will inevitably end in disappointment for 99,999 out of 100,000 people. 

However, it seems that most women haven’t allowed mother nature to decide their fate. Scrolling through Instagram and in fact just walking around Dublin city center, faces altered by cosmetic surgery are no longer few and far between and are almost as common as picking a new lip stick shade. Plumped up lips, anti-wrinkle injections, jaw reconstruction are among some of the most popular cosmetic procedures being availed of by celebrities and normal everyday people alike. 

21 year old Vicky who’s had anti-wrinkle injections and derma filler injected into 2 parts of her face in order to achieve the perfect complexion says, “Well I’ve only had my lips and nose done. I always had small lips and started getting them done when I turned 18 and sort of got addicted. Everyone’s getting bits done now.” The fact that a 21 year old doesn’t think much of altering her appearance in such a significant way speaks volumes about the standard of beauty today. 

Unbelievable to think that she was just 21 years of age. If Vicky is representative of what is to be an average 21 year old in the near future or worst, currently, the future is scary and is most certainly not something that everyone will be able to keep up with.  It’s worrying to think that young adults may be becoming accustomed to this cosmetic lifestyle and setting these expensive standards of beauty before potentially truly living independently and with real money constraints. It’s clear that they’re not thinking of 10-15 years down the line when they’re due their cosmetic fill but also need to spend money on their mortgage and babies’ nappies. 

It’s also clear that they haven’t truly experienced the restrains of a recession. Vicky seemed more concerned about people seeing her natural features than money restrains in years to come. “I hated the way I looked before, I’d rather feel happy in my own skin before doing anything else.” It is important to feel confident but terrifying that the next generation may potentially feel the same way unless born with barbie doll like features because of the standards that we are setting today as we morph into Living Breathing Barbie Dolls.

Let’s start at the beginning…

Just a brief introduction to my blog! my name is Aisling Tobin and I am go by alt_xxvii on my social media accounts which is why the domain is how it is. The reference to 27 is an inside joke I had with my friends in college and I’ve just always used it. For the introduction to my blog, I’m just going to briefly bring you through my career history and how I knew I wanted to do the masters in Journalism and Media Communication at Griffith!

After graduating with a degree in Business and Marketing in Sligo IT, I wasn’t quite sure what type of marketing role I wanted to pursue and so was applying for everything and anything! (as most people do when they first graduate.)

This is where I have to admit, I got really lucky! I interviewed for a marketing assistant role in a skincare clinic, “Havana Skin Clinic” which I got and thrived in. they had no one marketing there so in the interview process, I had to present how I thought they could change their marketing strategies and when I got the job, it was up to me to make the role my own… and I did. 🙂

I started off by purely creating social media content. I had to self teach myself photoshop so everything was pretty basic. Check it out!

A customer review I made on photoshop.

I then started reaching out to influencers who’s audience matched our clientele and set up contra collaborations whereby we swapped them treatment for exposure on their social media channels.

That’s me and the incredibly beautiful, Holly Carpenter.

Following on from this, I got into product photography as we needed e-commerce pictures for our new product, the Image A.D.S Dermaroller.

This was actually taken on my iPhone. It’s incredibly what good lighting can do!

That is a very brief over view of some of the things I got up to while working in Havana Skin Clinic. In the next coming blogs, I will be speaking about my roles in detail so stayed tuned!

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